Samsung is reportedly developing a competitor to the Ray-Ban Meta glasses, collaborating with Google on the project that will utilize Google’s Gemini AI technology. This initiative was approved earlier in the year following extensive discussions within Google about whether to pursue full augmented reality (AR) glasses or simpler smart glasses akin to the Ray-Ban Meta model. Ultimately, executives from both companies decided to focus on the latter option. This development comes nearly a year after Samsung filed a trademark for "Samsung Glasses" in the UK, hinting at a potential product name. In the competitive landscape of smart eyewear, Google is also aiming to secure the partnership with EssilorLuxottica, the company that owns Ray-Ban, which would be a significant advantage in the market. EssilorLuxottica holds a dominant position in the global eyewear sector, with its brands being some of the most recognized worldwide. Despite Google's efforts to take this partnership from Meta, they were unsuccessful, as Meta and EssilorLuxottica recently announced an extension of their collaboration for the next decade to create multi-generational smart eyewear products. In addition to the smart glasses project, Samsung and Google are working together on a high-end mixed reality headset designed to compete with Apple's Vision Pro. Google is responsible for the software aspect, while Samsung is handling the hardware, utilizing Qualcomm's XR2+ Gen 2 chipset. However, there are indications that the release of this mixed reality headset may face further delays, potentially pushing it into 2025. Overall, the collaboration between Samsung and Google signifies a strategic move in the evolving market of augmented and mixed reality technologies, as both companies seek to carve out their share in a space that is becoming increasingly competitive.